Healthcare Scale Case Study

Andalusia Hospitals — Operational Architecture

Andalusia is one of the most leading regional players in the healthcare provision space in the Middle East. With a network of general hospitals, specialized medical centers, and polyclinics across Saudi Arabia and Egypt, Andalusia has built a unique footprint both in service spectrum and geographically. Founded in 1984, it started as a single hospital in Jeddah and grew over 36 years to own several healthcare facilities.

Decreasing Cost Per Leads

• Adjusting Cost Ratio
• Buying Persona
• Innovate Content Benchmarks

Strategic Pillar	Goal Of Initiative	Metrics To Measure Success
Branding	1. Developing Clear Corporate Identity & Branding Manual. 2. Building Unique Marketing Messages — Target Persona For Each Services And Products.	1. Visual Appearance Adjustable With Machine Learning AR & VR. 2. Brand Architecture.
Marketing Automation	1. Activate A Strict CRM. 2. Frequently Public Media Appearance. 3. Initiate Corporate Social Responsibility.	1. Following With Patients Profiles. 2. Frequently Communications With Patients. 3. Increasing Actual Engagements And Conversion Rate.
Public Relations	1. Brand Awareness.	1. Increasing Business Opportunities.
Digital Marketing	1. Updated Efficient Digital Gate. 2. Building Efficient Actually Community.	1. SEO Compatibility & Increasing Organic Reach. 2. Increasing Number Of Volume And Adjustable CR.