Marketing Director.
Growth Strategist.
Business Transformation Leader.

Dynamic group marketing manager specializing in the Food and Beverage (F&B) sector, leading multi-brand strategies across regional markets. Orchestrating 360° marketing functions, from brand positioning and New Product Development (NPD) to GTM execution and omnichannel growth. Expert in aligning brand equity with commercial goals, leveraging market insights and data-driven performance to drive ROI, manage complex stakeholder ecosystems, and deliver measurable market impact.

• Strengthened brand equity, increased retail visibility, and contributed to consistent sales growth across key product categories.
• Conducted market analysis and competitor benchmarking to identify growth opportunities and adjust strategy.
• Managed communication with internal and external stakeholders for brand alignment.
• Oversaw agency partnerships, creative briefs, and media planning.
• Coordinated seasonal promotions and retail activations to drive customer engagement.
• Led, mentored, and developed a high-performing marketing team to execute brand strategies effectively and drive results.

As Marketing Director at VOW, led the full strategic and operational marketing scope, driving the successful launch and market penetration of global brands including Tesla, Carrera, Braun, and BaByliss in Egypt and the region.

• Strengthened brand equity, increased retail visibility, and contributed to consistent sales growth across key product categories.
• Aligned all marketing initiatives with sales objectives to ensure cohesive Go-to-Market execution and maximize commercial impact.
• Oversaw marketing budgets and monitored campaign KPIs to ensure high ROI and cost-effective execution.
• Conducted market analysis and competitor benchmarking to identify growth opportunities and adjust strategy.

• Spearheaded comprehensive marketing strategy for a 4-brand portfolio (ATLANTIC, LEVON, ROYAL GAS, SIMFER).
• Developed long-term strategic roadmaps for each brand, focusing on sustainable growth and competitive differentiation.
• Articulated marketing performance, strategy, and forecasts to key stakeholders, including executive leadership and sales teams.
• Collaborated closely with internal stakeholders—sales, trade, and product teams—to align marketing with business goals.
• Developed and implemented 360° brand strategies covering ATL, BTL, creative, trade, and digital channels.

• Launched and led startup operations, identifying market gaps and developing tailored marketing solutions across F&B, healthcare, hospitality, NGOs, FMCGs, and cosmetics.
• Drove strategic brand positioning and awareness through integrated marketing.
• Aligned campaigns with consumer insights and market trends through close collaboration with research teams. Engineered acquisition strategies, reducing CPA by 53% while sustaining lead volume.
• Managed Google Ads, analytics, and content calendars, achieving 35% lead growth and 63% revenue uplift.
• Optimized campaign performance through continuous data monitoring and analysis.
• Maintained a forward-looking marketing approach by leveraging tools and market trends.

• Led marketing and communications with a $5M budget across 5 key channels.
• Directed corporate branding, media relations, product launches, and trade marketing.
• Launched full rebranding initiative with new positioning, messaging, and visual identity.
• Implemented CRM portal, streamlining access to sales/marketing assets.
• Boosted conference leads by 200% through targeted campaign strategy.
• Developed co-branding partnerships with global brands to enhance product visibility.
• Oversaw advertising production, print/digital collateral, and trade show activations.

• Spearheaded marketing functions across communications, branding, lead generation, and strategic planning.
• Led system integration, unifying marketing automation, CRM, e-commerce, and analytics into one streamlined platform.
• Established an in-house creative services unit, significantly reducing annual agency costs.
• Directed the redesign of all internal and external marketing assets, including brand logos, banners, and print collateral.
• Enhanced website performance through SEO improvements, content updates, interactive design, and sitemap optimization. Developed and executed digital and social media strategies, creating content for both online and offline campaigns across key platforms.

• Led the integration of sales and marketing to establish best practices that improved customer response times three-fold.
• Improved customer experience through managing social media platforms to establish effective response times and convert leads to sales.
• Initiated online video and social media strategy to capture stories and subjects, creating effectiveness and managed executive blog comments.

• Identified and cultivated sponsorship leads for FGF's events and NGO programs through lead generation, proposal and presentations preparation.
• Generated more than $1M in scholarship sponsorship revenue from 2009 to 2010.
• Responsible for managing the overall sponsorship program, soliciting all sponsorship deals, and maximising sponsorship revenue.